Nr.: 1
Football Brands

Researchers, media and analysts increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and pra

Letzter bekannter Preis: 37.54 Euro

Nr.: 2
Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC BRAND MANAGEMENT SYSTEM. Brands can no longer be treated as static constructs created by marketers. Instead, brands need to be understood as evolving systems that interact with their surroundings. As

Letzter bekannter Preis: 49.00 Euro

Nr.: 3
Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC BRAND MANAGEMENT SYSTEM. Brands can no longer be treated as static constructs created by marketers. Instead, brands need to be understood as evolving systems that interact with their surroundings. As much

Letzter bekannter Preis: 49.00 Euro

Nr.: 4
The Economy of Brands

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

Letzter bekannter Preis: 28.45 Euro

Nr.: 5
Strategy and Management of Industrial Brands

Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services.Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as per

Letzter bekannter Preis: 88.76 Euro

Nr.: 6
Brands and Branding

A guide to the role of brands and brand building. It argues that because of the power of not-for-profit brands like Oxfam, various organisations should make the brand their central organising principle, guiding various actions and decisions. It includes chapters on brand valuation, what makes a brand great, brand strategy, and brand exper

Letzter bekannter Preis: 23.40 Euro

Nr.: 7
Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, their Target Groups and the Conveyed Customer Images

Seminar paper from the year 2005 in the subject English Language and Literature Studies - Linguistics, printed single-sided, grade: 2-, Otto-von-Guericke-University Magdeburg (Institut für fremdsprachliche Philologien), 17 entries in the bibliography, language: English, abstract: In this essay I want to compare different cigarette ads fro

Letzter bekannter Preis: 10.99 Euro

Nr.: 8
Premium Brands in the Automotive Industry

There are hundreds of brands in the automotive industry but just a few among them are premium car brands. These specific brands enjoy a fantastic reputation which allows them to charge a much higher price for their products. This paper therefore examines premium brands and their characteristics; it defines their success factors and their

Letzter bekannter Preis: 49.00 Euro

Nr.: 9
What Appeals to Chinese Customers?

This study examines the advertising appeals delivered, and the cultural values reflected in Chinese advertisements in newspaper and on TV, whether they differ by product categories or the origins of brands and how they are delivered. It is also concerned to the degree to which the global brands are adapted to Chinese culture, the differen

Letzter bekannter Preis: 49.00 Euro

Nr.: 10
Premium Brands in the Automotive Industry

There are hundreds of brands in the automotive industry but just a few among them are premium car brands. These specific brands enjoy a fantastic reputation which allows them to charge a much higher price for their products. This paper therefore examines premium brands and their characteristics; it defines their success factors and their

Letzter bekannter Preis: 49.00 Euro